# identity.md

## Organization Overview
- **Company Name:** Apolla Performance
- **Mission:** To provide APMA-accepted compression socks and dance footwear with patented 20-30mmHg compression technology, designed for dancers, cheerleaders, nurses, athletes, and anyone on their feet all day, made in the USA with REPREVE recycled materials.
- **Company Structure and Legal Entity:** Woman-Owned Business. Details forthcoming on specific legal entity.
- **Founded Date and Location:** Founded in the USA. Date forthcoming.
- **Size and Scale:** Serving a broad customer base with over 7,000 five-star reviews.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Driven by a commitment to quality and authenticity, with a passion for creating unique products. Learn more about our values at [Our Story](https://apollaperformance.com/pages/our-story).

## Operations & Structure
- **Business Model and Operational Approach:** Designs and manufactures APMA-accepted compression socks and dance footwear utilizing patented 20-30mmHg compression technology and REPREVE recycled materials. Offers direct-to-consumer sales with free exchanges and HSA/FSA eligibility.
- **Location(s) and Geographic Presence:** Products are Made in the USA. Specific operational locations are details forthcoming.
- **Key Partnerships and Affiliations:** Products are APMA-Accepted (American Podiatric Medical Association).